B&M Team up with Key 103 to Put a Smile on Children's Faces This Christmas

B&M’s generous customers have helped raise thousands of pounds in donations for this year’s Key 103 Mission Christmas toy appeal, with gifts starting to make their way out to thousands of children.

As proud sponsors of the Cash for Kids charity, B&M turned their stores into drop off points for the annual toy appeal to help underprivileged children across the UK.

And once again B&M’s loyal shoppers did not disappoint, with thousands taking their Christmas shopping a step further by purchasing an extra present for the appeal.

Donations from hundreds of businesses, schools and organisations were dropped off at the Mission Christmas warehouse in Manchester on Thursday, including those collected on behalf of B&M shoppers.

Lorries full to bursting with toys and gifts began to leave the warehouse, on their way to more than 38,000 children (and counting) across Greater Manchester who will wake up on Christmas morning with a smile on their faces.

B&M would like to take this opportunity to say a huge thank you to everyone who donated a toy to help make thousands of children's Christmas a merry one.

Thank you!