B&M Supports Government Backed Appeal to Save Sight of Children in Zambia

B&M has joined forces with blindness prevention charity Orbis UK to launch ‘Vision for Zambia’, an appeal to tackle avoidable childhood blindness.

The appeal is also backed by the UK government who will be doubling all donations until 3rd February 2016.

B&M is supporting the charity by encouraging people to visit www.visionforzambia.org where they can sign-up to help save a child’s sight. For every one person who signs up via the website a generous supporter will donate £1, doubled to £2 by the UK government.

Sign-ups will be supported up to £5,000, with a target of £10,000 set by the charity.

In Zambia, eye diseases like cataract are far more common in children than in the UK. And unless it’s caught in time, this treatable disease can lead to a life of unnecessary blindness.

Rebecca Cronin, Orbis UK CEO said: “This is a fantastic opportunity to reach thousands of children in Zambia desperately in need of sight-saving treatment.

"60% of children will die within two years of becoming blind so there is an urgent need for help.”

The good news is, with the right access to treatment, half of child blindness can be avoided or cured.

With the support of B&M and its customers, Orbis UK will be able save the sight of thousands of children living in isolated rural communities - before it’s too late.

If you would like to help save a child's sight, please visit www.visionforzambia.org and click through to the sign up page.