Millions Raised for Mission Christmas 2023

Unfortunately for millions of children and families up and down the country, Christmas can be a difficult time of year.

The festive pinch can see struggling families unable to afford the cost of Christmas, and for the 1 in 3 children living in poverty in the UK, presents are a luxury their parents can’t afford.

This is why we backed Cash for Kids Mission Christmas campaign again last year – and thanks to local radio stations, our colleagues and customers, 312,063 children woke up to presents on Christmas morning!

Mission Christmas completed their mission and raised a whopping £17,414,065 worth of toys and helped keep the Christmas spirit alive in thousands of children across the country.

Every child deserves a present at Christmas so thank you to all of you who donated through our store drop off points, every little really does go a long way and helps put a smile on a child’s face.

We are so proud to have supported this amazing cause once again and we’re looking forward to teaming up with them again in 2024.