B&M & P&G Customers Raise an Incredible £110,000 for Alder Hey's Neonatal Unit

Discount retailer B&M, and Procter & Gamble (P&G) are proud to announce their customers have raised an additional £55,000 following the relaunch of their latest partnership activity.

The partnership between the two brands has now raised a total of £110,000 to support Alder Hey Children’s Hospital towards their new surgical neonatal unit and to support the charity in its mission to raise vital funds to help make Alder Hey a truly world-class, patient-friendly hospital.

The partnership saw proceeds from selected P&G products across both the health & beauty and cleaning categories sold in B&M stores over four weeks being donated to the Charity’s appeal, with a 5p donation from every pack sold going directly to Alder Hey Children’s Charity. 

The new surgical neonatal unit will reduce the need for high-risk ambulance transfers between hospitals and bring the experts from Alder Hey and Liverpool Women’s NHS Foundation Trust (Liverpool Neonatal Partnership) together under one roof. Building of the new unit is planned to start soon and will be ready for its first patients from autumn 2024.

Artist's impression of what the new surgical neonatal unit will look like when the building is complete. The unit will be open and operational from autumn 2024. A Flythrough video of the new surgical neonatal unit can be found here.

In 2019/2020, nearly 150 babies were transferred between Liverpool Women’s Hospital and Alder Hey Children’s Hospital, with some having to make the journey several times. These transfers were often around the time when babies are most vulnerable and acutely unwell. The new surgical neonatal unit is based around a Family Integrated Care model which will provide family accommodation for parents and offer the latest enhanced patient monitoring systems. This will give neonatal babies the best possible environment to receive the urgent care they need, and more importantly, with their families by their side.

The unit will be the first of its kind in the UK, and the vision is to lead the way for this standard of care. The Surgical Neonatal Appeal will help fund the creation of a state-of-the-art Surgical NICU facility with 22 neonatal cots and 18 individual family rooms, where parents can stay alongside their new-borns whilst they receive the expert care they urgently need.

Fiona Ashcroft, CEO of Alder Hey Children’s Charity said:

“We are delighted that B&M and P&G customers have helped raise such an incredible amount towards our Surgical Neonatal Appeal – the impact will be felt by families for many years to come, not just here at Alder Hey but in neonatal units across the country as we champion the Family Integrated Care model in the UK.”

 

For more information about the appeal and to explore 3D views of the new unit visit: https://www.alderheycharity.org/surgical-neonatal-appeal/