B&M & Mind Celebrate Five-Year Partnership Milestone raising over £100,000

B&M is proud to celebrate a remarkable five-year partnership with leading mental health charity Mind.

Since 2019, B&M has worked closely with Mind, integrating specially designed greeting cards into their range of single cards supplied by IG Design Group. Through this partnership, B&M customers have helped raise vital funds for mental health support across England and Wales.

As a result of consistent customer support, donations from the sales of these Mind-branded cards are set to reach an incredible £100,000 next year. This will help fund mental health services, including helplines which give free and confidential advice, and the online peer support community for adults, Side by Side. It will also enable Mind to continue to campaign for change on a range of issues like health services, legislation and employment, as well as challenging stigma, to make sure that everyone can access support when they need it. 

The Mind greeting card collection offers customers the opportunity to share meaningful messages with loved ones while simultaneously contributing to a cause that will affect one in four of us every year. The partnership between B&M and Mind has been a key part of B&M’s commitment to supporting mental health and well-being within the community.

View our Mind card selection online, and buy in-store at your local B&M.